Advertising form and style

Style

Humorous

A humorous advert is all about an advert which has been made to make you laugh at and to remember it because of its humor, This Pepsi advert does just that as it looks at a child that has gone to a temple to learn about martial arts, he starts of young but then grows up to become one of them. At 0:07 you see the sens a who has markings on his forehead but this is not the only person who has these markings. the child notices but doesn't acknowledge why they have these markings till he does his final test, then he understands. At 0:49 he sees the symbol that is on everyone's head, then he looks down at the can that he just drunk from and notices the same symbol so it is his destiny to headbutt the can and put the imprint on his head. This last scene is the reason this advert is so funny.

Surreal

A surreal advert is aimed to be something which could never happen but is really fun to watch, if children watch a normal advert they could find it boring but this advert has a huge rubber duck and this could make young children laugh. At 0:27 the dad has just ripped up the magazine and now a massive water hating duck has appeared at the window and just this duck alone is funny because you would never see something like this. At 0:33 the rubber duck also has super powers which is a loud sonic blast which shatters windows and destroys water pipes ETC. But obviously this will never happen but they have created this advert to be different.

Dramatic

Dramatic adverts are used to grab the viewers attention and put them on the edge of there seat. At 0:11 you see another actor in an environment which he may not be in in his own program. This advert is full of drama as it shows many other programs with dram in them.The music that is used in this advert can also add to the drama because the music is soothing and old and this works well with what you visually see.

Parodic ( parody)

Parody adverts are a good way of making people laugh and remember them for being like the original. This parody is like Vinnie Jones is advert about 'hands on CPR' but this time they have got a child to take his role, this parody is made to be funny but also very serious at the same time. At 0:10 instead of the original Vinnie Jones being the adviser a young child is used, this is to grab children's attention and to tell them to learn instead of not knowing. At 0:33 the title on the screen says 'HANDS-ONLY CPR / HARDER FASTER YOUNGER' this shows the viewers that it is still a serious matter even if you are a child.

Form

Realist narrative

A realist narrative advert is what you see and hear is what really happens with that product. The advert that i have chosen is the advert that is about 'Calgon', this advert is a good realist narrative because you get to see the product doing its work while a man talks over and shows you what it exactly does. At 0:15 you see two washing machines, one dirty and the other clean, you then get told by a persons voice what it does to help protect the washing machine. At 0:25 you see the product in boxed form with its other products which do the same job.

Anti-realist narrative

A anti-realist narrative advert is an advert which you wouldn't really see happen everyday. The Cadbury advert is best that does that because in this advert you see 1 street which is covered in wrapping paper and you see this at 0:00. This advert must of been really fun for all the children that were involved in unwrapping the whole street. This advert is definitely unique as it has never been done before and it probably wont happen again.

Animation

An animation advert is basically an advert which is all animation, there is nothing that is human in the advert. The iPhone advert for the new iPhone 5C was the best example for animation because everything that you see was made by a computer. At 0:01 you see this red/pink slime swirling around and this is the start of making an iPhone. At 0:23 you see the completed iPhone 5C with all its different colors.

Documentary

A documentary advert consists of something happening and it being documented for a bit then told to the world, the advert i used is a women who had laser eye surgery for her eyes, and she talks about the procedures from first hand experience. At 0:11 you see the woman go into the Optimax laser eye surgery place to have her eyes done, the next time you see this women at 0:19 she has had her eyes done which means she doesn't need glasses anymore.

Talking heads

An advert with talking head is just an advert with people talking to the camera, there is no movement of the body as such, it is just them talking to a camera.This advert is about aldi and how they are using people to say what they like better. At 0:02 you see a little girl which they have used to be the main person in this advert. There are loads of adverts like this and these adverts are good because you get to hear the opinions of the people who eat and buy the product.

Stand alone

A stand alone advert is an advert where there will only be one off, there wont be anymore adverts that are the same. This advert is a one direction advert and they are promoting there perfume for women. At 0:53 you see all of them who are promoting the product by them being around it and admiring it. This advert will never be made again so the people that see it will only see it for this year otherwise they will have to go on YOUTUBE to see the advert.

Series 

A series advert is basically an advert which has a story line of some kind. This advert is an advert which has many others, this is not a single advert. Having an advert which has many other adverts is good because it is like watching a normal program but through adverts. The way they act throughout the advert shows that there is more than one. At 0:04 is an opening title and just this makes the whole advert look like a program.