five key characteristics of advertisement

Benefits offered
The benefits that this product brings is that when you want to cook something you should just cook quick chicken dippers. At 0:09 the polar bear says "the kids are coming home", just this being said proves that the chicken dippers are something which are easy to get prepared. The graphics of the talking polar bear is very weird to adults but to children they could see this advert as funny and this polar bear will stay in their heads so when they see the product in the shelves at supermarkets, the children will say that they want it.

Advantages over similar products
The other products which are very similar are chicken dippers that have been sold by company's like Iceland and Asda. But the way this product stands out is when the polar bear says at 0:17 "made with 100% chicken". This will make the product look really good and outstanding from the rest.

USP
The unique selling point of this product is all about it being 100% chicken and nothing else (0:17), just because this is included in the advert it can create a high number of interest rather than other companies.  


Lifestyle appeal
This product is for family's with children. I would say this because the product is all about having something which is really easy to cook and the food is recommended to children because the advert has a polar bear in it and also at 0:09 the advert says about children arriving home from school wanting to eat food.

Brand identity
The brand identity of this product would be easy, simple, quick. I chose these words because the product is easy to cook, simple to cook and they don't take long at all to cook.



Benefits offered
The benefits of this product is to make people remember the catchy song while they drink the beverage. At 0:10, the people sitting on the bank start drinking there drink but as the drink touches there lips the band in the water start playing there own music tune. This 
song is a very catchy song and I think rubicon have used this song to there advantage. The situation in the advert is funny because people are just enjoying a refreshing drink then 3 men pop out of the water and start singing "she like the mango", this makes the advert funny.

Advantages over similar products
The advantages that this product has that it is made with fruit, this will make the drink different compared to water or another drink. The advert itself makes the product look really good and also the slogan for the advert, which is said right at the end "rubicon love the exotic". This shows that the product tastes really nice.

USP
The unique selling point of this product is that it is a real exotic drink which is really nice, the selling point could be the slogan at the end, it could have a big meaning like; if you drink this drink then you love the exotic and probably want you to buy more but try out other flavours.

Lifestyle appeal
The lifestyle appeal for this drink is for people that you know enjoy themselves and also enjoy a nice refreshing fruit drink, it's not a drink that would be used every single day, but when it is drunk it would be very nice. The company have made this advert for you to buy the drink and experience what the people have experienced on the advert. (0:15) 

Brand identity
The brand identity for this product is; enjoyment, nice, tasty. I chose theses words because the company want you to enjoy yourself when you drink the drink (0:03). They've made the advert look like its in an exotic place to make the drink look really nice as we'll. the slogan at 0:28 adds to the whole visual look.