Shocks and surprise- This is all about an advert which can either be shock or surprise you by what you see from the advert. Shock and surprise is a good way to get the viewers attention and make them think about the actual advert very closely. An advert which shocked me was the 'smoking advert' where the fat was coming out of the end of the cigarette, this was disgusting to see. At 0:27 this advert shows me that cigarettes contain lots of horrible stuff that it just creates boggy stuff which is disgusting especially when it poures out of the cigarette when the guy moves it. The effect this had on the audience would be that it would put them off smoking. No smokers want to see this and end up thinking that this is happening to them.
Annoyingness/Catchiness- This is all about an advert which you can find yourself annoying, it is something you don't like. An advert which does this is the 'go compare' advert, the man who sings the theme tune is not bad but hearing the song a lot can make the advert become really annoying. At 0:05 the go compare man pops out of no where and starts singing the catchy song, for people who watch the advert so many times, it can become very annoying but its only annoying because it is catchy and because of the catchiness, it can help you make sales because the music will be stuck in the audiences head.
Celebrity endorsement- This is all about an advert which has an celebrity apart of it. An advert which does this is the Muller light advert, the famous singer is Nicole sherzinger. At 0:01 the advert straight away has Nicole sitting on a nice comfy chair enjoying the Muller corner that she is eating, but instead of her talking to the camera they have had her voice be the narrator while she indulges into the yogurt. people who watch this advert will see Nicole and think if she eats then maybe we should get it as well, having a celebrity in your advert is a big helper as it can help you make sales because people will buy plenty of things if celebrity's buy them.
Music- This is all about an advert which has music throughout the whole advert. The advert that does this is the John Lewis advert, this advert is all about a hare and a bear that are good friends, they are getting ready for Christmas when the bear decides to hibernate, the hare is upset and gives the bear a present to wake him up on Christmas day and the present was an alarm clock, the bear then arrived on Christmas day to the Christmas tree that they built. The whole visual imagery of this advert is wonderful due to the uniqueness of the advert but what helps make the advert look good is the music used, At 0:18 the song starts and the song originally was sung by a group called keane and the song was called 'somewhere only we know'. but this time an artist named Lily Allen took the song and made it her own and it works so well with the advert while the advert is being played because the song sounds soothing and just works with the winter vibe. The advert can have such a huge influence on this advert due to its message and how cute the advert actually is, this will make the audience who watch this think that buying items from john Lewis for a friend will make Christmas complete, and i think that was the aim when john Lewis made this advert.
Catchy/Strong message- This is all about an advert which has a message which is clear and understood. An advert which does this is the 'Sure' advert, it has a catchy slogan which tells men something. At 0:29 the advert shows a clear message to all the male viewers watching and this message is 'SURE, it wont let you down'. All the male viewers will watch this and believe what the message is, they will buy the product just because the message is so strong and powerful. This advert is also jam packed with male sports, it shows loads of men doing different activity's and this could also persuade the male audience to buy this product because they might think that they can do these sports as well.
Aspiration- This is all about the viewers that watch an advert looking up to the people in the advert, preferably famous people that are in the advert. an advert which does this is the advert for sky sports which includes David Beckham in it. Everyone wants to be like Beckham because he is rich and he just looks good. At 0:01 David Beckham is on the advert straight away and and when you see this person you think about everything that he has achieved in his whole life, rather than what he does now. David Beckham is a true inspiration to all young children and also for the men as well because of what he does.
Humor- This is all about an advert which is made to make the audience laugh and remember it because it is funny. An advert which does this is an electric cigarette advert, it has a baby which gets up and dances out of no where. At 0:10 the baby walks freely then starts doing the gangnam style dance, this advert is aimed to make all the viewers which see this advert laugh. the obvious thing is that baby's cant do this in real life but it is still funny because the baby does certain dance moves. This advert can make the audience that watch it laugh for a while but then they would see it as ridiculous because a baby would never do that.
Animal factor- This is all about an advert which has an animal involved, the animal could be used to make you feel really sad or it can make you laugh. The advert that uses a dog is an advert from think box it has a dog which has a toy friend. At 0:11 the dog is sitting looking at his owner because the owner is about to throw the dogs toy. This dog that was casted for this advert is really good because the way the dog acts is realistic and it also shows him and a toy being friends and doing loads together. This advert can make the audience laugh and also maybe stick what they see in there head. this advert also has a catchy song and this fulfills the adverts.
Nostalgia- This is all about an advert which can remind you preferably of your child hood, ion it can be about anything. An advert which does this for me in particular is 'silly hat Barney', I use to watch the programme a lot and always wanted toys like this so this reminds me of my childhood. At 0:01 you see the toy that was around in my childhood and that is why i picked this advert. Nostalgia is a good way at strumming heart strings of all the people who see the advert, because it will remind them of there childhood. The audience that see this advert will be reminded of when they were little and this a good effect to have on the audience because it will remind them and also stick what they see in there head.
Intertextuality- This is all about an advert which has two forms of media in it. An advert which does this is the sky advert, it includes many other films in an advert and this is promoting two things at once, good films and sky movies. At 0:08 you see the intertextuality straight away, you see an image of Clark Kent from superman. This is one of the intertextualitys throughout this advert, there are 7 in total, so this advert is full of intertextuality which is amazing because it gives it that unique look. The audience that watch this will think that this advert is amazing because they have a put a 'normal' guy in old movies and this is truly unique. The uniqueness will stick inside the viewers minds because of how good it is.
Part 2
Camera and angle shot and Iconography
This advert is very unique because it doesn't use boring camera shots, it uses a camera like it is a CCTV camera, its based high up so it is looking down onto the people at the shop. They also used many other shots like a close up of his face when he got slapped by the orange man and also a far shot where you can see all the peoples body postures. In a advert is better to use as many different shots as you possibly can, they do this to make something not boring. At 0:00 to 0:01 you see a long range shot, this shot shows everything that is happening around the boys that are standing there. After this shot at 0:02 to 0:06 you will then see the camera move down to look at the boy drinking his drink, this angle is the mid shot. From 0:20 to 0:27 you see the orange man being tracked by the camera as he moves around towards the young man drinking his drink. All these shots that are used are a good way of being unique and keeping the audience on there toes as you don't know what you might see next. The iconography that is shown in the tango advert would be the orange man, the orange man represents the product tango because he is wearing the most obvious colour which matches the company's colour. Iconography is very important and it has definitely worked for this advert. This also makes the viewers consider this advert unique and also just having one thing that stands out can leave an image in your head. most people remember this advert due to the orange man that is used throughout the advert.
Editing and Lighting
This advert starts off with looking between the main man, a cat and the bloke who is being spoken about. When the music starts the editing has to very accurate, the music has a beat which the edit should be on. Also the more the edits the better the advert would be because you get to see more and that's what you want from an advert. The editing give the audience a feel like they are enjoying a run as well rather than just watching it. The lighting in this advert is mainly natural lighting because they film it next to a window at the beginning but when the guy starts running he is outside so there is nothing dark that could get in he way of the lighting for this advert.
Sound and Music
The sound throughout this whole advert, is basically all the metal and the shape of it making sounds, it's all natural sounds made by the products moving on there own. All the parts are parts of a car so this makes the advert unique and especially with the sound. Towards the end of the advert a song is played and that's the other sound throughout the whole advert.The music that is played is Non diegetic and it is played towards the end of the advert. The song is a tune which is unknown at first but has a good beat but then the music is identified as "another one bites the dust" by queen' this song is played at 1:38. The music that is played just gives it that originality and also that this advert may be unique but can play a good tune to match whats happening.
Computer Graphics and Special Effects (SFX)
The advert is very unique because it is all about a pony dancing, a pony will never dance like that so computer graphics are needed to make it look realistic, the whole video is funny because the pony is dancing to music, it trots and walks at first then at 0:27 the pony starts moon walking which will never happen. So computer graphics help out for this. Special effects is what this advert is all about. At 0:27 special effects are present but it may not look like it because special effects have improved so well since the early years. The pony has been made very well that it looks realistic and this advert was very eye catching just because the pony looked realistic. The special effects work well with the song as well.
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