This advert can be for any gender and also any age. I said this because this is an advert which is aimed at everyone, you can't aim this advert at individual people. This adverts line of appeal would be self-perception because people are always deciding weather they really like Marmite. So this advert makes you put yourself in there position and whether you would do the same. The Socio-group that I would say for this advert is all of them because the product is so worldwide and easy to obtain that anyone can buy it. At 0:14 you see a jar of marmite which has been left at the back of a cupboard, this shows me a message straight away. The message is all about Marmite and weather it is really nice that you like it or if it's bad and you hate it. The whole time the advert was played, it was trying to get across a message about Marmite. This advert is all about identification towards the audience who watch this. when you see this advert you can identify yourself to be part of the people who may not like marmite or you can identify yourself vice versa.
Hidden
This advert is for either gender but I would say that this advert is for people aged 18+. I would say that the age I chose is accurate because this is set in London and you can't see any children dancing. The adverts line of appeal is solution to a problem, i said this because when something unusual happens and you want to tell alot of people a telephone server will bring you together. The socio group for this advert would be all of them again, I say this because anyone can buy a phone and have a server and it isn't aimed at individual classes. It's people having a dance around inside a station. At 0:18 a man starts dancing to a song which most people know. To me this would be weird and I wouldn't know what they are doing it for. So the message in this video can be hidden because you are distracted by all of the people dancing away to the songs being played out loud. You wouldn't know that they are dancing for T mobile. Social interaction is present for this advert because when you see an advert which is different, you have to tell loads of people about it. T-mobile have used this advert smartly because the advert is so unique and will be stuck in peoples heads.
Compassion
This advert is aimed at both genders rather than one and the age this advert is aimed at is 25+. I chose this age because I think that this advert can pull at the heart strings of people over the age of 25. The adverts line of appeal is fear and concern, i said this because the advert is black and white and red and you would want to know what is wrong with the whole situation and see if you can help them out. The socio group that I would put this advert into would be A to C2. I said this because these groups are all well paid jobs or some are and they could generously donate some money to the charity. At 0:02 you see a title saying 'My story Lee' this title shows us that the advert is going to be about this young boy and what he has gone through. The graphics that are used in this advert can help portray how the child must of felt rather than having a reconstruction of what has been happening. The voice over of the child is from the child himself who has experienced all of the problems. Identification could be seen in this advert because if you have problems like you parent has a back problem then you would see this advert and consider asking for help like the child in the advert got.
Self perception
This advert is for adults who own pets. The age I would say that this advert is aimed at is 30+ because by this time adults become comfortable with everything and this is the age that they would decide to get a pet. The adverts line of appeal is solution to a problem, i said this because when you have a problem with your floor, a hoover will help you sort the problem out. The socio group that I would put this advert into C2, the people that watch this advert are from this group because it is all about having skills and this is what you need to have to so simple jobs. At 0:06 a tiger is shown, and this tiger is being used in a challenge for a Hoover. This is all about putting the Hoover to a test and if it is really that quiet that it doesn't wake a tiger then you would think that the Hoover is really good. This advert was made to inform the people that watch the advert about the hoover and what it does, it shows the people that this hoover has become more quite. so this advert is information based.
Celebrity endorsement
This advert is for anyone who enjoys a Pepsi and the gender may be aimed towards boys because it is all about football players. The age I would say that this advert is for 13+, I chose this age because children like football a lot and they would buy this drink because football players that they look up to buy the product.The adverts line of appeal is self-perception, i said this because you would maybe want to be like a football player who can do what he likes and drink what he likes as well. The socio group would be C2 to E, I said this because you wouldn't really see someone of high class drink a Pepsi. At 0:15 you see a famous footballer trying to get a Pepsi but it doesn't work, because a football player wants to buy a drink then young boys will want to buy the drink as well. This advert has included many celebrities and they have done this for a reason. When choosing a celebrity the company that are making the advert have to think about why they should use a certain celebrity, this type of drink would be drunk when you are dehydrated and need a drink, the location that you would see footballers is on a football pitch. You hear about football players nearly everyday, you either hear them on the news, when a match is being played ETC. Pepsi had to look at all the football players used in the advert and be sure that they should use them, if the company had doubt then they wouldn't use the player. social interaction is for this advert because this is an advert which you will see then decide to talk to all of your friends because it is so funny and plus you can talk about the advert with your friends because a celebrity is used and this can cause conversation as well. Escapism would also be present during this advert because not everyday you get to see a football player walking around and going to get a Pepsi.
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